{
  "utm_source_default": "perry",
  "medium_defaults": {
    "facebook": "social",
    "instagram": "social",
    "google_business_profile": "gbp",
    "youtube": "youtube",
    "youtube_shorts": "shorts",
    "email": "email",
    "sms": "sms",
    "paid_search": "ppc",
    "referral": "referral"
  },
  "rules": [
    "lowercase campaign names only",
    "use underscores instead of spaces",
    "do not include private customer data",
    "destination URLs must point to pricerightrv.com for shopper actions",
    "use exact public page when available",
    "do not imply sale, send, submit, appointment, or conversion from UTM alone"
  ],
  "default_destination_url": "https://www.pricerightrv.com/?utm_source=perry&utm_medium=referral&utm_campaign=agent_hub"
}