Campaign Handoff Guide

Prepared campaign material is not launched campaign material. Do not claim execution without downstream confirmation.

Campaign handoff fields

Package ID
Campaign name
Campaign class
Objective
Source assets
Primary CTA
Destination URL
UTM plan
Owner team
Target system
Missing evidence

Newsletter handoff fields

Subject draft
Preview draft
Newsletter block
Destination URL
UTM parameters
Audience owner
Send confirmation requirement

Social handoff fields

Channel
Draft copy
Approved source asset
CTA URL
UTM parameters
Asset note
Publish confirmation requirement

Paid media handoff fields

Campaign name
Channel
Destination URL
UTM parameters
Approved claims only
Budget or account changes require separate approval
Change confirmation requirement

Landing page handoff fields

Page target
Draft snippet
Source assets
CTA URL
Form or webhook caution
Publish confirmation requirement

Review proof handoff caution

Do not use review proof unless moderation and approved reuse status support it. Draft variants are not live placements.

Inventory claim handoff caution

Do not use inventory, pricing, payment, discount, availability, condition, location, reservation, sale, or finance claims without approved current evidence.

Evidence needed before claiming launch, send, publish, boost, routing, or downstream completion

Platform log or receipt.
Destination URL or system record.
Timestamped confirmation.
Owner or platform confirmation.
Evidence matching the exact claim being made.

Last updated: 2026-06-11T09:51:55Z

# Campaign Handoff Guide Prepared campaign material is not launched campaign material. Do not claim execution without downstream confirmation. ## Campaign handoff fields - Package ID - Campaign name - Campaign class - Objective - Source assets - Primary CTA - Destination URL - UTM plan - Owner team - Target system - Missing evidence ## Newsletter handoff fields - Subject draft - Preview draft - Newsletter block - Destination URL - UTM parameters - Audience owner - Send confirmation requirement ## Social handoff fields - Channel - Draft copy - Approved source asset - CTA URL - UTM parameters - Asset note - Publish confirmation requirement ## Paid media handoff fields - Campaign name - Channel - Destination URL - UTM parameters - Approved claims only - Budget or account changes require separate approval - Change confirmation requirement ## Landing page handoff fields - Page target - Draft snippet - Source assets - CTA URL - Form or webhook caution - Publish confirmation requirement ## Review proof handoff caution Do not use review proof unless moderation and approved reuse status support it. Draft variants are not live placements. ## Inventory claim handoff caution Do not use inventory, pricing, payment, discount, availability, condition, location, reservation, sale, or finance claims without approved current evidence. ## Evidence needed before claiming launch, send, publish, boost, routing, or downstream completion - Platform log or receipt. - Destination URL or system record. - Timestamped confirmation. - Owner or platform confirmation. - Evidence matching the exact claim being made. Last updated: 2026-06-11T09:51:55Z