Campaign Brief Template

# Campaign Brief Template

This campaign brief prepares planning and handoff materials. It does not prove that a campaign was launched, scheduled, posted, sent, boosted, routed, or completed downstream.

## Campaign summary

- Campaign name:
- Campaign class:
- Planning owner:
- Source system:

## Objective

State the planning objective without inventing performance, sale, inventory, pricing, payment, review, lead, CRM, or routing claims.

## Audience

Use non-private audience labels only. Do not include private customer data.

## Funnel stage

- `tof`
- `mof`
- `bof`
- `retention`
- `reactivation`

## Timing window

- Start window:
- End window:
- Timing evidence or note:

## Source assets

List validated source assets and their verification status. Do not multiply unsupported facts across channels.

## Primary CTA

Shopper CTAs must route to `https://www.pricerightrv.com/` or exact official shopper pages.

## Destination URL

Use UTM-safe official shopper URLs. Example:

https://www.pricerightrv.com/?utm_source=perry&utm_medium=referral&utm_campaign=agent_hub

## Supporting channels

- Facebook:
- Instagram:
- Google Business Profile:
- YouTube:
- YouTube Shorts:
- Newsletter:
- SMS:
- Paid search:
- Paid social:
- Landing page:
- Internal only:

## UTM plan

- `utm_source`:
- `utm_medium`:
- `utm_campaign`:
- `utm_content`:
- `utm_term`:

## Validation needs

- Fact integrity check.
- Compliance check.
- Style check.
- Routing QA.
- Hard-contract check.
- Review moderation check if using review proof.
- Inventory status check if making inventory claims.

## Handoff dependencies

- Owner team.
- Target system.
- Required fields.
- Missing fields.
- Downstream confirmation requirement.

## Success signals

Planning success signals may include approved handoff packet, validated source assets, and clean routing. Do not invent performance outcomes.

## Missing evidence checklist

- Source evidence.
- Review moderation approval.
- Inventory or pricing evidence.
- Destination approval.
- Downstream launch, publish, send, boost, routing, or completion confirmation.

## Status definitions

- `draft`: Package is incomplete.
- `planning_only`: Planning artifact only.
- `ready_for_handoff`: Ready for a later approved handoff.
- `handed_off`: Transferred without downstream confirmation.
- `awaiting_downstream_confirmation`: Waiting for evidence.
- `downstream_confirmed`: Confirmed by direct downstream evidence.
- `blocked_missing_required_fields`: Required fields are missing.
- `blocked_missing_source_evidence`: Source evidence is missing.
- `needs_human_review`: Human review is required.
- `failed_validation`: Validation failed.
- `archived`: Retained for reference.

Last updated: 2026-06-11T09:51:55Z